Advertising

As an Advertising professional, you will be responsible for gathering, defining, and clarifying creative ideas and also for developing promotional ideas and display advertising, both print and digital.

What do Advertising Professionals do?

Advertising Professionals develop programs for the targeted audience to generate interest in the company’s products and services, meet with customers, develop meaningful relationships, develop promotional ideas, research trends and present ideas to customers. They play a huge role in attaining sales goals.

What does a typical day at work involve?

  • Checked Oversee advertising department operations and its staff members
  • Checked Plan advertising and promotional campaigns in media, such as radio, television, print, online media, and billboards
  • Checked Collect and analyze data and present it to other parties, including management and clients
  • Checked Create, review, approve, and revise copy
  • Checked Work with sales staff to generate ideas for the campaign
  • Checked Approve changes to budget as needed
  • Checked Develop pricing strategies for products or services marketed to the target customers of a firm
  • Checked Measure ad effectiveness and optimize if necessary
  • Checked Identify potential markets and meet with clients to provide marketing or technical advice
  • Checked Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Checked Direct the hiring of advertising, promotions, and marketing staff

How to become a content developer?

Step 1
Take any stream at +2 level

Candidate with any stream at the plus two level is eligible for higher studies towards becoming an advertising professional. Taking up commerce stream may provide you an insight into sales and marketing fields.

Step 2
Take a Bachelor's Degree

To build a career in advertising, you can take a bachelor's degree in any discipline. However choosing a Commerce/Management related degree like BBA/BMS/BBM/B.Com or a degree in Communications/Design will be more useful. The duration of these programs are usually 3 years.


Note :

Bachelor’s degree in Advertising and Brand Management is also available in some institutions.

Step 3
Take a Master’s Degree in Management with a specialization in Advertising/Marketing MBA (Marketing)

The most common and recommendable pathway to this career is MBA in Marketing/Advertising. Masters in Management is usually a 2 years program and can be taken up after graduation in any discipline.

Advertising Colleges

Name State District Type Website Course

Requirements for masters in advertising

Requirements for admission into a PG course in one of the top institutions to help you get an overall picture

India (from Indian Institute of Management, Ahmedabad for Post Graduate Program in Management, specializing in Marketing)

  • A Bachelor’s degree, with at least 50% marks or equivalent CGPA to be eligible for CAT.
  • CAT Score
  • Written Ability Test(WAT) and Personal Interview rounds, if minimum CAT score is secured.

Foreign (from Boston University, United States for MS in Advertising)

  • A Bachelor’s degree from an accredited institution
  • TOEFL - Minimum 100 Overall Score or IELTS - Minimum 7.0 Overall Score
  • Statement of purpose
  • 3 Letters of Recommendation
  • Personal Statement
  • A three-minute video stating name and intended degree program.

To see the entrance exams, scholarships and UG admission details, click here

Skills Required

Creativity

Advertising professionals will use their creativity in managing, planning and executing advertisement related visions and missions. It is also necessary for them to identify potential market and to take initiative to reach it.

Interpersonal and Communication

Advertising professionals need to effectively communicate with different people to get things done and to meet the departmental goals by communicating accurate information with various stakeholders.

Problem solving and analytical skills

This is an essential skill required in this field as advertising professionals have to analyse various market conditions and prepare reports to provide solutions to complex scenarios.

Adaptability to change

According to the changing trends and needs of people, advertising professionals need to adopt new approaches, techniques and methods to deal with them.

Observation skills

Advertising professionals are required to have a keen ability to observe without judgment, in order to get a holistic picture of customers and markets and to understand buying patterns and how customers would react to the product based on advertisements.

Technical skills

Advertising professionals are supposed to possess excellent technical skills as they need to use different software and technologies on a daily basis. So they must be aware of all the technological advancements taking place.

Time management

Advertising professionals must plan tasks and make sure efficiency is maintained in the completion of them, thus management of time is highly important.

Industries

  • Checked Information Technology
  • Checked Retail Industries
  • Checked Building & Construction
  • Checked Digital Media
  • Checked Insurance
  • Checked Banking & Finance
  • Checked Telecommunications
  • Checked Government Departments
  • Checked Hospitality & Tourism
  • Checked Medical & Healthcare
  • Checked Education & Training
  • Checked Product Manufacturing

Top Companies

  • Checked Grey Global
  • Checked Ogilvy & Mather
  • Checked BBDO
  • Checked Mullen
  • Checked McCann Worldgroup
  • Checked Publicis Groupe
  • Checked Dentsu