As a Content Developer, you will be creating written content about various products and services for websites, blogs and advertisements.
Content developers employ their good writing skills to explain in detail about products or services. They create awareness among the consumers about the features, advantages and other related aspects of the product or service and also try to persuade the consumers to buy a particular product.
You can take up any stream at +2 level to become a content developer. Taking up humanities or Commerce stream may be of advantage.
You can take any degree and pursue content developing career. Bachelor’s in English or other languages or in journalism/communication may help.
Although a masters degree is not a necessary prerequisite for becoming a content writer it may give you a better exposure to the fields you may be required to work in.
You may also take up diploma/ certificate courses or online learning courses in content writing.
Requirements for admission into a PG course in one of the top institutions to help you get an overall picture
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A content developer must possess excellent writing skills as writing process is the most important part of content development. They need to have solid copywriting skills to know how to direct, plan, design and edit the content.
Content developers need to be very independent and they are required to possess take-charge attitude to get the job done.
A market researcher and analyst should have good oral and written communication skills as their job is to effectively communicate with the research subjects either through interviews or quantitative surveys. They also need to present their analysis to clients in a well documented, actionable, and visually attractive report that helps the clients to make informative decisions.
Content developers typically work closely with social media strategists, designers, UX specialists, marketing leadership and lead generation teams to craft a cohesive message.
A content strategist need to identify the patterns and trends in their content marketing data and draw conclusions. They also need to understand large amounts of data and information.
Content developers need to associate and communicate with many professionals, thus they are required to possess excellent communication skills.
Content developers need to see the big picture while also paying attention to the most minute details.They also need to keep projects on schedule without compromising quality.
A content developer should possess a good editorial competency thus they would know what content is needed to be retained, edited, rewritten or retired based on analytics, the age of the content and current and historical performance.